Marketing Mgr. Alternative Energy

Alternative Energy Company seeking a marketing manager to promote new products in the power, alternative energy industry. Small but growing company seeking to expand the client / customer base. Experience in the solar, wind, power industry required. Wisconsin location, nice area North of Milwaukee. Salary range into six figures but ideal $ target from $80K to $90K.

Outstanding opportunity to create and execute marketing strategies to position differentiated technologies in the field of energy management systems and storage. Help lead an aggressive and entrepreneurial team as part of a rapid-growth company, serving the need for reliable and cost effective power in distributed energy and utility markets throughout the world.
Responsible for prospect/customer focused marketing strategy and execution of aligned programs and initiatives to position the product and service offerings of the company, including awareness and education programs designed to identify, prioritize and transition prospective customers in the earliest stages of the sales process. Responsible for market research, customer insight, web strategy, social media, conferences and trade shows and creative direction of marketing materials, including success stories, premise videos, product marketing, branding, corporate image and standards.
PRIMARY Responsibilities:

Develops marketing strategy integrated with growth objectives and executes aligned programs and initiatives to position product and service offered.
Works closely with sales, engineering and product development to understand the product family marketing strategy and business goals, target customers, industry trends, competitive advantages, and overall communications needs
Extensive contacts and experience in effectively outsourcing and managing various marketing and communications agencies, capabilities and initiatives as appropriate
Plans, creates and produces print and online product and application sales collateral, including success stories, white papers, premise videos, product marketing, etc
Ensures website and social media are effectively utilized to ensure consistent market awareness
In collaboration with sales, engineering and product development, creates and manages annual calendar of marketing communications plans and events participation
Manages and develops education and communication plans for target markets, in alignment with activities to support and deliver business objectives
Provides quarterly review of programs, including reporting of key metrics
Develops and implements integrated marketing communication plans using the most effective mix of channels and media to support new product launches, sales promotions, events, and other sales/marketing programs
Effectively translates product information into content that is informative, relevant, and engaging to the target market
Performs market research and analysis to assess market opportunities and channel performance
Develops and assists in driving strategically focused growth programs and marketing strategies in international, national and regional and account strategies
Assists in organizing all aspects of new product launches leveraging the expertise of a cross-functional team
Works across lines of business to determine optimal strategies and annual marketing budget
Leads press release drafting and process works collaboratively with executive team and investor relations firm as appropriate
Ability to travel domestically and internationally up to 10%


Bachelor's degree in Marketing, Communications or closely related field
Minimum 15 years of proven experience as a communications specialist, a creative manager or equivalent position in a marketing environment, preferably in a diversified, global, high tech environment
Brand and channel management experience within renewable energy, power electronics, energy storage and international markets
Proven track record of developing and executing effective integrated marketing communication strategies, and ensuring metrics are utilized to determine value of future programs
Knowledge in new marketing trends, various marketing vehicles and channels to market
Excellent project management skills, including planning, scheduling and reporting
Solid creative knowledge with ability to distil complexity to simple messaging
Proactive mindset that is passionate about their work and enjoys owning results and outcomes

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